Facebook can be a wonderful tool for small and medium businesses. Not only does it allow you to connect directly with your customers, it also gives your business credibility and lets you reach potential new customers both organically and with paid promotions.
If your page is still in its early days, or you'd simply like to grow your audience, there is lots you can do to improve your presence on Facebook. This post explains 5 easy ways to increase the amount of likes on your business page.
The biggest mistake small businesses make is to launch into a new marketing strategy without forward planning, only to run out of steam after a few weeks. Choose a schedule that works for you - perhaps you only have time to post once a day or set amount of times per week.
Use the scheduling tool to set up posts in advance (this technique works best with content that isn't time sensitive). Utilise Facebook Insights to find out when your audience is most engaged and set your posts within that timeframe for maximum impact.
Tap into a larger audience by collaborating with a business with a wider reach. Not only will you be tapping into a new market, you'll also build a relationship with a fellow local business. Approach a company that complements your offering and organise a giveaway or special offer.
When using social media for business, it's important to remember the key word - "Social". Remember to keep your feed friendly and allow it to show the personality of your business. You'll get much better engagement if you mix promotional material with genuinely engaging content.
Consider your social media marketing budget in advance. Using Facebook's "Boost" tool is particularly useful for smaller business to ensure their posts get seen by their target audience. You can winnow your selected audience by age, location and interest to ensure the people who would most about your business are seeing your content.
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