As online marketing continues to adapt and develop with changing digital trends, video is emerging as a growing marketing tool. And with relatively low overhead costs, it can be a perfect fit for most local businesses.
By 2017, video will account for 69% of all consumer traffic, according to Cisco. Many social media platforms (including Facebook) have introduced autoplaying videos, and video playback quality and load time has improved massively with an increase in Internet speeds.
As a result, more and more local business owners are asking themselves "How can video help my small business?"
Whether you're shooting a promo yourself with a selfie stick and an iPhone, or getting help from professionals to create a more polished product, the beauty of video marketing is that it allows your customers to get to see your products/services up close, and also get to know the people involved with your business.
Below we've outlined some popular ways of approaching video marketing, but there's an unlimited amount you can do with the medium of video. If you need any help, why not get in touch with us so we can make your video idea a reality?
1. Video Portfolio
Create a video that outlines very clearly what you're offering customers. Use this as an opportunity to show the variety of the services you can offer. In the below example, Star Creative using a mixture of examples from marketing and testimonial videos and events and sports coverage to show the technical range of our video team.
Show your personality by adding a little fun to your video promotion. This types of videos work particularly well on social media and our certain to get people talking about the offer you're promoting. In the below example, a local business owner puts on a different hat (literally!) as a French artist to hilarious effect.
3. Event coverage
If your business is involved with a local event, why not use it as an opportunity to create a promotional video? Not only are you appealing to an audience who already have an interest in your sector, you're also highlighting your support of local events. The below example from the West Cork Sports Awards was particularly effective.