3 steps to building a digital strategy for your local business | Star Creative

More and more, local business around West Cork are learning that they can't ignore digital, and that every business needs an online strategy, however basic. Many small business owners get intimidated by the thought of building a new strategy from scratch, but in reality the process can be boiled down to the following three steps:

1. Website & SEO

Having an online home for your business is essential. Not only does it allow existing customers to find information about your business, it's also a great way of finding new customers who are looking for the services you offer. Read more: Does my local business need a website?

While you're building your website, you should start thinking about SEO. You may have already heard of SEO, or 'Search Engine Optimisation'. This is the process of making your website as attractive as possible to online search engines like Google or Bing. The higher you rank on the Search Engine Results Page (SERP), the easier it is for people to find your business.

2. Social Media

Like it or loathe it, there's not a business in the country that wouldn't benefit in some way or another from social media. Many local businesses in West Cork have found that social media is an excellent marketing tool. Depending on your business, there are several different channels to choose from (such as Facebook, Twitter, LinkedIn, Google+ or Pinterest). 

3. Content

The last piece of the puzzle is content. Providing your customers with interesting, relevant content not only solidifies your position as an authority in your area, but also helps your SEO and reminds people about your business. How to deliver content? Choose from blogging, producing videos, whitepapers, presentations, ebooks or infographics for starters.

Need help with your digital strategy? 

We can help. Get in touch today by phoning 028-21200 or emailing info@southernstar.ie.