5 ways to use Twitter to grow your small business

Although Facebook is seen as the main social network to get involved in, many local businesses find they hit a different, yet still valuable, demographic by joining Twitter. As the Star Creative team are the same people behind The Southern Star's social media, we've learned a thing or two about using Twitter for business. So if you're thinking about launching a Twitter account, read on below for our top tips. 

1. Be consistent

The most important thing to bear in mind when launching any new social media account is to be patient and consistent with your posting. It may take a while to see any benefit of using Twitter, so you need to be prepared to put some time in initially.

2. Get involved with the community

Find out if there is a hashtag for your local area - for example, #WestCork - and use it when relevant. This allows people to find you more easily. 

3. Keep an eye on mentions

Whenever a Twitter user tags you, you should get a notification which can be viewed by clicking the bell symbol in the top navigation bar. Keeping an eye on this tab allows you to keep track of what people are saying about you, and gives you the opportunity to join the conversation where appropriate. 

4. Don't be afraid to ask

Want more followers? Ask for them. Want people to retweet your latest offer? Ask them. A recent study by Salesforce showed that you were 12 times more likely to get a retweet just by asking. 

5. Be yourself...

... And talk to people. Allow people to get to know your brand by engaging in conversations and showing your company's personality. 

Need help with your social media?

Star Creative offers a number of services to help you get more customers and sales from your social media. Call us on 028-21200 or email info@starcreative.ie to learn more.