Are you afraid of email? Email marketing has been a topic on lots of local business owners' minds recently, in West Cork and beyond, but many people find it intimidating and wonder if it's worth the effort.
In reality, email marketing has a massive return on investment, and if you're going to allocate some of your marketing budget to digital, it's a great place to begin. Below we've outlined some of the main reasons why email marketing could be perfect for your local business:
1. Email isn't going anywhere
It's safe to say that email is going to retain its popularity. While social media sites tend to peak in popularity and decline over time, email has stood the test of time and is an integral part of most people's day. Investing in email is a long-term strategy that will pay off for your local business.
2. Email has the best conversion rate
Email has an excellent click-through rate compared to other marketing mediums, and the return on investment for email tends to be much higher than with any other marketing endeavours. So if you want a big bang for your buck, email is the way to go.
3. Email has the biggest 'audience'
Although Facebook and Twitter boast huge numbers of active users, this figure still pales in comparison to email (a recent study showed there are 3 times more active email addresses than members of Facebook and Twitter combined). In fact, most people have at least one email address that they check regularly, so it's an obvious place to begin when building up your audience.
Want to learn more?
Wondering how to get email marketing off the ground for your business? We can help with that. Get in touch today and we'll talk you through the basics of email marketing and help you decide if it's right for your business. You can email firstname.lastname@example.org or give us a call on 028-21200.