Social Media Marketing continues to be big news for West Cork businesses. It's an extremely effective way to target specific audiences, segment customer groups and connect with potential clients.
Many local businesses are using social marketing but would like an easy way to "level up" their efforts for maximum impact.
Below are some quick tips for enhancing your social media presence:
1. You get out what you put in
The latest studies show that 6 hours of social media management per week leads to a 66% increase in lead generation and 61% improvement in search engine rankings on average - so it's certainly worth finding time in your schedule to devote to social. Alternatively, you can hire Star Creative to manage your social media for you, for a weekly fee. Get in touch for a quote.
2. Think visual
Much like the physical ads you place in your local newspaper or the signage above your storefront, the visual aspect is hugely important in social media. In fact, visual content in shared 40 times more than text alone, and attractive visuals increases customer's willingness to read content by 80%. In practice, this means choosing eye-catching photos or graphics to accompany your material.
3. Try a video
43% of people want more video content from local business. Whether it's seeing behind the scenes, learning more about the business or watching footage of an event, video is becoming an incredibly effective way of reaching customers.
4. Add a newsletter sign-up
Whether you're already running an email marketing campaign or are just thinking about doing it in the future, you'd be foolish not to ask your social media audience to sign up to receive emails from you. You can easily integrate your MailChimp account with your Facebook page, or you can get in touch with us to do it for you.
5. Build a relationship
Coca Cola can't respond to every customer who responds to them on Facebook or Twitter, but you can. Use social media as a way to build relationships with your clients and show your personality. Here's an interesting case study of an American company who predominately using social media marketing for their business.
6. Measure your results
It's all very well and good to devote 6 hours a week to social, but you need to be able to measure what good it's doing. Learn how to use the insight tools built into your chosen platform - Facebook, Twitter and MailChimp all have excellent tools already set up. Keep an eye on your engagement and impressions and you'll soon learn what your customers react to.
Want to learn more?
We offer social media training and management services, as well as complete marketing packages. Get in touch with us for a no-obligation quote.