How to create a marketing video for your business - 5 questions to ask yourself

Lots of local businesses in West Cork and beyond are turning to video marketing to tell potential customers about their company and inform their target audience about their products and services. 

In the age of social media, video has quickly become an extremely useful tool to spread your message both locally and within a wider group. Using targeting to reach a particular demographic can be incredibly effective. 

Below we've outlined some questions to ask yourself BEFORE you begin planning your video. These questions will help you decide which direction to go in. Need some help? We provide video creation and social media services for businesses in West Cork, so make sure to get in touch if you have any questions. 

1. What do I want people to do after they watch my video?

Like your page? Sign up for a mailing list? Come to your store? Have a clear objective in mind before you begin. 

2. What is the estimated length of the video? 

45% of viewers stop watching videos after 1 minute and 60% don't make it to 2 minutes. Keep your video short, snappy and effective.

3. What is your budget?

You don't have to have a big budget, but having a figure in mind helps keep the project on track. 

4. Where will people watch the video? 

The production of a video intended for Facebook will differ slightly from one intended for a website - be clear on where you want your video to be used. 

5. What's the essential information that needs to be included?

Have a checklist of your Unique Selling Points that must be mentioned and make sure they get covered. 

Want to learn more about marketing your West Cork business?

Get in touch with us by emailing or calling us on 028.21200 for more information about our services or a no-quibbles quote.