What is SEO, and why is it important for West Cork business? SEO stands for Search Engine Optimisation, and it refers to how easy it is for potential customers to find your website through search engines like Google. The better your SEO, the higher your page will appear in the SERP (Search Engine Results Page) when someone searches for relevant keywords.
For example, if you're a barber in Clonakilty, you'll want your business to appear when someone searches "barbers in Clonakilty" or "haircuts in Clonakilty" - so those are the keywords you should be focusing on when you're working on your SEO. Below we've pulled together some useful tips to help you get on track with your SEO. Need one-on-one help? Get in touch with us today.
1. Google My Business
Google My Business is a tool provided by Google where any company can input all the information relevant to their business (opening hours, contact information etc) in one place, and also include images and videos - essentially creating a virtual tour of your shop. Setting this up should immediately increase your ranking in Google. The My Business tool also helps customers find you online. Best of all - it's free.
2. Image first
Add a variety of images across your website. This increases engagement with current and potential customers. People are more likely to scroll through photographs or pictures which should increase your ranking. Ensure that all images have a description added for the 'Alt text'.
3. Mobile Friendly
For best return on investment, make sure your website is mobile friendly. About 80% of mobile searches have a local intent so making your site easy to use on mobile is essential. You could miss out on those potential clients if you site isn't accessible by smartphones.
4. Google Keyword Tool
Keywords are important for SEO, and the Google Keyword Tool is a great free tool anyone can use. It is a useful tool to help you plan your marketing strategy. For example, if you are a plumber based in Bantry, the Google Keyword Tool will determine the words that people are searching for related to your business or area such as “Plumber in Bantry”.
Encourage your customers to leave you reviews online, whether it's through Facebook, TripAdvisor, Google or other review sites. 90% of online users trust reviews so it's a great way to tap into new customers.
Need help with digital?
Get in touch with our dedicated team for help with your website, social media or digital marketing.