In last week's blog post we wrote about the top easy SEO tips for West Cork businesses, and after some people contacted us for more information about Google's 'My Business' feature, we're going to go into more detail in today's post.
To recap, here's what we said regarding the 'My Business' feature:
Google My Business is a tool provided by Google where any company can input all the information relevant to their business (opening hours, contact information etc) in one place, and also include images and videos - essentially creating a virtual tour of your shop. Setting this up should immediately increase your ranking in Google. The My Business tool also helps customers find you online. Best of all - it's free.
We love this service because it's optimised for local businesses - it helps customers find local businesses based on their location rather than only showing big companies with big online advertising budgets. For example, if someone used Google to search for a fast food restaurant in Bantry or Clonakilty, they'll see local businesses first instead of a McDonald's in Cork City.
In order to access Google My Business you must have an active verified Google My Business profile. If your business does not have a verified Google My Business profile you will simply not appear on most devices. This means you are practically invisible to mobile users, who account for the largest percentage of searches online today.
Setting up your profile is easy - just visit https://www.google.com/business/ and click "Start Now". From there you can search for your company's name and claim your business. They may ask you to verify that you're the owner by sending your phone a verification number. They may also ask you to verify the location of your business by sending you a postcard with a code. Once you receive this postcard, you'll just have to enter the code online.
Next, it's time to fill in your desired information, for example opening hours, telephone number, email address and photos. We recommend filling out as much of this information as possible for better results.
A nice added benefit of getting up your My Business account is that it allows your customers to leave you reviews. Positive reviews are very good for your SEO, so you should encourage your customers to leave you a review.
Need some help?
Do you need help with your Google account or any other marketing for your business? We're a local design, print & digital services business that can help with your marketing. Give us a call on 028-21200 or email firstname.lastname@example.org for a no-obligation quote.