As any small business owner knows, anything that can save you time is worth its weight in gold. There are countless digital tools to help you streamline your accounts, POS, and stock-taking processes, but did you know there are also plenty of marketing tools available online? Best of all, lots of them are free, and when used properly they could save you hours. Below, we've outlined our favourite time-saving programmes suitable for small businesses. What are your favourites? Let us know on Facebook.
Google Analytics tells you everything you need to know about who is visiting your website, how they're finding you and what they're looking at. Just enable analytics on your web pages, and Google will automatically record each visit and click to let you know how long your customers are spending on your website. This information is invaluable when trying to isolate your target audience and develop a marketing strategy.
Nothing replaces can replace a talented graphic designer, but for very simple graphics we love Canva. Sign up for a free account and use it to create simple graphic for social media using their pre-designed templates.
A great free tool for resizing images for social media is Landscape - and best of all, you don't even need to make an account! This tool lets you resize your images so that they're optimised for different social media.
If you want to save time on social media, a scheduling programme could be the answer for you - in particular if you're looking after more than one account. We love Buffer which is a tool that allows you to easily schedule content in advance.
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Want some help with your help with your marketing? We can offer advice and practical help on design, print, digital and advertising. Get in touch for a no-obligation quote now.