Anyone who uses Facebook for Business regularly will have noticed a huge drop-off in reach in the past few weeks. Reach refers to the amount of people Facebook say your post has been seen by.
These changes have significant impact on businesses that rely on Facebook to drive traffic to their website, or to get customers in their door. Below we've outlined some simple things you can do today to combat this loss of reach.
1. Find your busiest times
Do you know when most of your followers are on Facebook? Finding this out will help you reach your target audience at a time when they're on the platform. To get this information, simply visit the 'Insights' section of your Facebook business account, select 'Posts' and look at the graph under 'When Your Fans Are Online'. This will outline the most popular times of day on your page.
2. Encourage engagement
Facebook have said that they will prioritise content that "starts conversations", so ideally you would want to encourage engagement on your posts (ie comments, likes, shares). A simple way of doing this is to ask questions at the end of each post.
3. Be image-conscious
Remember that an image tells a powerful story, and a good image is more likely to catch someone's eye as they scroll through their newsfeed. There are some good resources online for images, including paid services like Shutterstock or free options like Negative Space.
Don't rely on Facebook alone as your social network of choice. Now is the time to branch out into Twitter, LinkedIn, Instagram or another network in order to diversify your online branding and build up your social presence.
Have you noticed a difference with Facebook reach recently? Do you have any tips for overcoming these obstacles?
Need some help?
Star Creative offers social media services like social media training and management. Get in touch now for more information.