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Does Facebook Live work for West Cork businesses? 5 reasons why you should try it.

Facebook Live is a video streaming feature that is available to all Facebook users worldwide. It allows you to stream live video directly from your smartphone on to your personal or business page. This feature was rolled out in April 2016 and since then we've seen massive results from Facebook Live, with many local businesses finding it to be a great promotional tool.

Below are 5 reasons why you should consider using Facebook Live on your business page:

1. Reach more customers

The moment you begin streaming, Facebook sends a notification to all of your fans. Because it is a relatively new feature, it appears Facebook rewards you for using Facebook Live by giving you a great organic reach. In fact, our sister company The Southern Star has seen great results from using Facebook Live compared to uploading a video normally - with up to 70% more views and engagement. 

2. Branding tool

Giving your customers a peek behind-the-scenes with Facebook Live is a great way of boosting your business and humanising your brand. Some ways you could use Facebook Live include coverage of a live event, breaking news, a daily message or on the spot interviews with customers.

3. Promote your event or sale

Facebook Live is a great way of connecting with as many of your followers as possible, which is perfect for event or sale promotion. Have someone on your team dedicated to filming for even 10 or 15 minutes should prove highly beneficial. 

4. Ease of use

In terms of ease of use, Facebook make it incredibly easy to use the Facebook Live feature. All you have to do is select the 'Live Video' option, type in a short description and click 'Go Live'. Need help? Don't hesitate to get in touch

5. Best of all...

...it's free! Facebook Live is completely free and it gives you real-time information about how many people are watching and engaging.

Need some help?

Need a hand with your marketing? Star Creative is like a marketing department you can hire as needed - we can help with your graphic design, printing, branding, digital services, advertising and more. We want to help you find new customers and grow your West Cork business. Get in touch for a no-obligation quote.

5 ways to grow your Facebook followers

Blog post: 5 Ways to Grow your Facebook followers

Facebook can be a wonderful tool for small and medium businesses. Not only does it allow you to connect directly with your customers, it also gives your business credibility and lets you reach potential new customers both organically and with paid promotions.  

If your page is still in its early days, or you'd simply like to grow your audience, there is lots you can do to improve your presence on Facebook. This post explains 5 easy ways to increase the amount of likes on your business page.

1. Consistency

The biggest mistake small businesses make is to launch into a new marketing strategy without forward planning, only to run out of steam after a few weeks. Choose a schedule that works for you - perhaps you only have time to post once a day or set amount of times per week.

2. Optimise

Use the scheduling tool to set up posts in advance (this technique works best with content that isn't time sensitive). Utilise Facebook Insights to find out when your audience is most engaged and set your posts within that timeframe for maximum impact. 

3. Collaboration

Tap into a larger audience by collaborating with a business with a wider reach. Not only will you be tapping into a new market, you'll also build a relationship with a fellow local business. Approach a company that complements your offering and organise a giveaway or special offer.

4. Social

When using social media for business, it's important to remember the key word - "Social". Remember to keep your feed friendly and allow it to show the personality of your business. You'll get much better engagement if you mix promotional material with genuinely engaging content.

5. Budget

Consider your social media marketing budget in advance. Using Facebook's "Boost" tool is particularly useful for smaller business to ensure their posts get seen by their target audience. You can winnow your selected audience by age, location and interest to ensure the people who would most about your business are seeing your content. 

Need help with online marketing?

We can help. Get in touch to find out about how our digital team can transform your online presence and take your business to new heights.