Facebook Live is a video streaming feature that is available to all Facebook users worldwide. It allows you to stream live video directly from your smartphone on to your personal or business page. This feature was rolled out in April 2016 and since then we've seen massive results from Facebook Live, with many local businesses finding it to be a great promotional tool.
Below are 5 reasons why you should consider using Facebook Live on your business page:
1. Reach more customers
The moment you begin streaming, Facebook sends a notification to all of your fans. Because it is a relatively new feature, it appears Facebook rewards you for using Facebook Live by giving you a great organic reach. In fact, our sister company The Southern Star has seen great results from using Facebook Live compared to uploading a video normally - with up to 70% more views and engagement.
2. Branding tool
Giving your customers a peek behind-the-scenes with Facebook Live is a great way of boosting your business and humanising your brand. Some ways you could use Facebook Live include coverage of a live event, breaking news, a daily message or on the spot interviews with customers.
3. Promote your event or sale
Facebook Live is a great way of connecting with as many of your followers as possible, which is perfect for event or sale promotion. Have someone on your team dedicated to filming for even 10 or 15 minutes should prove highly beneficial.
4. Ease of use
In terms of ease of use, Facebook make it incredibly easy to use the Facebook Live feature. All you have to do is select the 'Live Video' option, type in a short description and click 'Go Live'. Need help? Don't hesitate to get in touch.
5. Best of all...
...it's free! Facebook Live is completely free and it gives you real-time information about how many people are watching and engaging.
Need some help?
Need a hand with your marketing? Star Creative is like a marketing department you can hire as needed - we can help with your graphic design, printing, branding, digital services, advertising and more. We want to help you find new customers and grow your West Cork business. Get in touch for a no-obligation quote.