local business

Does Facebook Live work for West Cork businesses? 5 reasons why you should try it.

Facebook Live is a video streaming feature that is available to all Facebook users worldwide. It allows you to stream live video directly from your smartphone on to your personal or business page. This feature was rolled out in April 2016 and since then we've seen massive results from Facebook Live, with many local businesses finding it to be a great promotional tool.

Below are 5 reasons why you should consider using Facebook Live on your business page:

1. Reach more customers

The moment you begin streaming, Facebook sends a notification to all of your fans. Because it is a relatively new feature, it appears Facebook rewards you for using Facebook Live by giving you a great organic reach. In fact, our sister company The Southern Star has seen great results from using Facebook Live compared to uploading a video normally - with up to 70% more views and engagement. 

2. Branding tool

Giving your customers a peek behind-the-scenes with Facebook Live is a great way of boosting your business and humanising your brand. Some ways you could use Facebook Live include coverage of a live event, breaking news, a daily message or on the spot interviews with customers.

3. Promote your event or sale

Facebook Live is a great way of connecting with as many of your followers as possible, which is perfect for event or sale promotion. Have someone on your team dedicated to filming for even 10 or 15 minutes should prove highly beneficial. 

4. Ease of use

In terms of ease of use, Facebook make it incredibly easy to use the Facebook Live feature. All you have to do is select the 'Live Video' option, type in a short description and click 'Go Live'. Need help? Don't hesitate to get in touch

5. Best of all...

...it's free! Facebook Live is completely free and it gives you real-time information about how many people are watching and engaging.

Need some help?

Need a hand with your marketing? Star Creative is like a marketing department you can hire as needed - we can help with your graphic design, printing, branding, digital services, advertising and more. We want to help you find new customers and grow your West Cork business. Get in touch for a no-obligation quote.

Does my local business need a website? | Star Creative

Many local business owners wonder if they need a website to promote their products or services. While building a website initially can seem like a time-consuming task, in reality the time and energy you spend setting up an online home for your business is well spent and can help you find and retain new customers. Below we've outlined four reasons why every local business should have their own website:

1. Build Authority

Having a dedicated website gives your business authority. First impressions count, and because so many customers now do their preliminary research online, it's important to have a professional looking site to encourage people to visit your business offline and potentially make a purchase with you. 

2. Consumer Research

You can use analytics to discover who is visiting your site, which can be an invaluable marketing asset that informs your marketing strategy. For example, if your website analytics tell you that 80% of your customers are female, it will make it easier for you to know which products to stock and how to advertise your services.

3. Give Information

It's good to make information like opening hours, phone number and location details easy for your customers to find. Customers appreciate having a way of getting in touch with you easily and because your website is accessible 24/7, you don't have to worry about being out of touch.

4. Window Shopping

Gone are the days when the only way window shopping happened was by strolling down main street and taking in the window displays as you passed. Recent research shows that a whopping 81% of customers do online research before visiting a shop to make a purchase. Let your customers know about the products you have available and they could be much more likely to visit your business. 

Need help setting up your website?

We offer website design and maintenance services to get you online in no time. Give us a call on 028-21200 or email info@starcreative.ie for a quote.