More and more, local business around West Cork are learning that they can't ignore digital, and that every business needs an online strategy, however basic. Many small business owners get intimidated by the thought of building a new strategy from scratch, but in reality the process can be boiled down to the following three steps:
Many local business owners wonder if they need a website to promote their products or services. While building a website initially can seem like a time-consuming task, in reality the time and energy you spend setting up an online home for your business is well spent and can help you find and retain new customers. Below we've outlined four reasons why every local business should have their own website:
1. Build Authority
Having a dedicated website gives your business authority. First impressions count, and because so many customers now do their preliminary research online, it's important to have a professional looking site to encourage people to visit your business offline and potentially make a purchase with you.
2. Consumer Research
You can use analytics to discover who is visiting your site, which can be an invaluable marketing asset that informs your marketing strategy. For example, if your website analytics tell you that 80% of your customers are female, it will make it easier for you to know which products to stock and how to advertise your services.
3. Give Information
It's good to make information like opening hours, phone number and location details easy for your customers to find. Customers appreciate having a way of getting in touch with you easily and because your website is accessible 24/7, you don't have to worry about being out of touch.
4. Window Shopping
Gone are the days when the only way window shopping happened was by strolling down main street and taking in the window displays as you passed. Recent research shows that a whopping 81% of customers do online research before visiting a shop to make a purchase. Let your customers know about the products you have available and they could be much more likely to visit your business.
Need help setting up your website?
We offer website design and maintenance services to get you online in no time. Give us a call on 028-21200 or email email@example.com for a quote.
As online marketing continues to adapt and develop with changing digital trends, video is emerging as a growing marketing tool. And with relatively low overhead costs, it can be a perfect fit for most local businesses.
By 2017, video will account for 69% of all consumer traffic, according to Cisco. Many social media platforms (including Facebook) have introduced autoplaying videos, and video playback quality and load time has improved massively with an increase in Internet speeds.
As a result, more and more local business owners are asking themselves "How can video help my small business?"
Whether you're shooting a promo yourself with a selfie stick and an iPhone, or getting help from professionals to create a more polished product, the beauty of video marketing is that it allows your customers to get to see your products/services up close, and also get to know the people involved with your business.
Below we've outlined some popular ways of approaching video marketing, but there's an unlimited amount you can do with the medium of video. If you need any help, why not get in touch with us so we can make your video idea a reality?
1. Video Portfolio
Create a video that outlines very clearly what you're offering customers. Use this as an opportunity to show the variety of the services you can offer. In the below example, Star Creative using a mixture of examples from marketing and testimonial videos and events and sports coverage to show the technical range of our video team.
Show your personality by adding a little fun to your video promotion. This types of videos work particularly well on social media and our certain to get people talking about the offer you're promoting. In the below example, a local business owner puts on a different hat (literally!) as a French artist to hilarious effect.
3. Event coverage
If your business is involved with a local event, why not use it as an opportunity to create a promotional video? Not only are you appealing to an audience who already have an interest in your sector, you're also highlighting your support of local events. The below example from the West Cork Sports Awards was particularly effective.