social media

Does Facebook Live work for West Cork businesses? 5 reasons why you should try it.

Facebook Live is a video streaming feature that is available to all Facebook users worldwide. It allows you to stream live video directly from your smartphone on to your personal or business page. This feature was rolled out in April 2016 and since then we've seen massive results from Facebook Live, with many local businesses finding it to be a great promotional tool.

Below are 5 reasons why you should consider using Facebook Live on your business page:

1. Reach more customers

The moment you begin streaming, Facebook sends a notification to all of your fans. Because it is a relatively new feature, it appears Facebook rewards you for using Facebook Live by giving you a great organic reach. In fact, our sister company The Southern Star has seen great results from using Facebook Live compared to uploading a video normally - with up to 70% more views and engagement. 

2. Branding tool

Giving your customers a peek behind-the-scenes with Facebook Live is a great way of boosting your business and humanising your brand. Some ways you could use Facebook Live include coverage of a live event, breaking news, a daily message or on the spot interviews with customers.

3. Promote your event or sale

Facebook Live is a great way of connecting with as many of your followers as possible, which is perfect for event or sale promotion. Have someone on your team dedicated to filming for even 10 or 15 minutes should prove highly beneficial. 

4. Ease of use

In terms of ease of use, Facebook make it incredibly easy to use the Facebook Live feature. All you have to do is select the 'Live Video' option, type in a short description and click 'Go Live'. Need help? Don't hesitate to get in touch

5. Best of all...'s free! Facebook Live is completely free and it gives you real-time information about how many people are watching and engaging.

Need some help?

Need a hand with your marketing? Star Creative is like a marketing department you can hire as needed - we can help with your graphic design, printing, branding, digital services, advertising and more. We want to help you find new customers and grow your West Cork business. Get in touch for a no-obligation quote.

5 ways to use Twitter to grow your small business

Although Facebook is seen as the main social network to get involved in, many local businesses find they hit a different, yet still valuable, demographic by joining Twitter. As the Star Creative team are the same people behind The Southern Star's social media, we've learned a thing or two about using Twitter for business. So if you're thinking about launching a Twitter account, read on below for our top tips. 

1. Be consistent

The most important thing to bear in mind when launching any new social media account is to be patient and consistent with your posting. It may take a while to see any benefit of using Twitter, so you need to be prepared to put some time in initially.

2. Get involved with the community

Find out if there is a hashtag for your local area - for example, #WestCork - and use it when relevant. This allows people to find you more easily. 

3. Keep an eye on mentions

Whenever a Twitter user tags you, you should get a notification which can be viewed by clicking the bell symbol in the top navigation bar. Keeping an eye on this tab allows you to keep track of what people are saying about you, and gives you the opportunity to join the conversation where appropriate. 

4. Don't be afraid to ask

Want more followers? Ask for them. Want people to retweet your latest offer? Ask them. A recent study by Salesforce showed that you were 12 times more likely to get a retweet just by asking. 

5. Be yourself...

... And talk to people. Allow people to get to know your brand by engaging in conversations and showing your company's personality. 

Need help with your social media?

Star Creative offers a number of services to help you get more customers and sales from your social media. Call us on 028-21200 or email to learn more. 

3 steps to building a digital strategy for your local business | Star Creative

3 steps to building a digital strategy for your local business | Star Creative

More and more, local business around West Cork are learning that they can't ignore digital, and that every business needs an online strategy, however basic. Many small business owners get intimidated by the thought of building a new strategy from scratch, but in reality the process can be boiled down to the following three steps:

Using video to promote your local business | Star Creative

As online marketing continues to adapt and develop with changing digital trends, video is emerging as a growing marketing tool. And with relatively low overhead costs, it can be a perfect fit for most local businesses. 

By 2017, video will account for 69% of all consumer traffic, according to Cisco. Many social media platforms (including Facebook) have introduced autoplaying videos, and video playback quality and load time has improved massively with an increase in Internet speeds.

As a result, more and more local business owners are asking themselves "How can video help my small business?"

Whether you're shooting a promo yourself with a selfie stick and an iPhone, or getting help from professionals to create a more polished product, the beauty of video marketing is that it allows your customers to get to see your products/services up close, and also get to know the people involved with your business. 

Below we've outlined some popular ways of approaching video marketing, but there's an unlimited amount you can do with the medium of video. If you need any help, why not get in touch with us so we can make your video idea a reality?

1. Video Portfolio

Create a video that outlines very clearly what you're offering customers. Use this as an opportunity to show the variety of the services you can offer. In the below example, Star Creative using a mixture of examples from marketing and testimonial videos and events and sports coverage to show the technical range of our video team. 

2. Comedy

Show your personality by adding a little fun to your video promotion. This types of videos work particularly well on social media and our certain to get people talking about the offer you're promoting. In the below example, a local business owner puts on a different hat (literally!) as a French artist to hilarious effect. 

3. Event coverage

If your business is involved with a local event, why not use it as an opportunity to create a promotional video? Not only are you appealing to an audience who already have an interest in your sector, you're also highlighting your support of local events. The below example from the West Cork Sports Awards was particularly effective.

What next? 

Decided it's time to make a video for your business? Take a look at some of our other video examples, and get in touch with our team to organise a consultation.

5 ways to grow your Facebook followers

Blog post: 5 Ways to Grow your Facebook followers

Facebook can be a wonderful tool for small and medium businesses. Not only does it allow you to connect directly with your customers, it also gives your business credibility and lets you reach potential new customers both organically and with paid promotions.  

If your page is still in its early days, or you'd simply like to grow your audience, there is lots you can do to improve your presence on Facebook. This post explains 5 easy ways to increase the amount of likes on your business page.

1. Consistency

The biggest mistake small businesses make is to launch into a new marketing strategy without forward planning, only to run out of steam after a few weeks. Choose a schedule that works for you - perhaps you only have time to post once a day or set amount of times per week.

2. Optimise

Use the scheduling tool to set up posts in advance (this technique works best with content that isn't time sensitive). Utilise Facebook Insights to find out when your audience is most engaged and set your posts within that timeframe for maximum impact. 

3. Collaboration

Tap into a larger audience by collaborating with a business with a wider reach. Not only will you be tapping into a new market, you'll also build a relationship with a fellow local business. Approach a company that complements your offering and organise a giveaway or special offer.

4. Social

When using social media for business, it's important to remember the key word - "Social". Remember to keep your feed friendly and allow it to show the personality of your business. You'll get much better engagement if you mix promotional material with genuinely engaging content.

5. Budget

Consider your social media marketing budget in advance. Using Facebook's "Boost" tool is particularly useful for smaller business to ensure their posts get seen by their target audience. You can winnow your selected audience by age, location and interest to ensure the people who would most about your business are seeing your content. 

Need help with online marketing?

We can help. Get in touch to find out about how our digital team can transform your online presence and take your business to new heights.