tips

5 ways to use Twitter to grow your small business

Although Facebook is seen as the main social network to get involved in, many local businesses find they hit a different, yet still valuable, demographic by joining Twitter. As the Star Creative team are the same people behind The Southern Star's social media, we've learned a thing or two about using Twitter for business. So if you're thinking about launching a Twitter account, read on below for our top tips. 

1. Be consistent

The most important thing to bear in mind when launching any new social media account is to be patient and consistent with your posting. It may take a while to see any benefit of using Twitter, so you need to be prepared to put some time in initially.

2. Get involved with the community

Find out if there is a hashtag for your local area - for example, #WestCork - and use it when relevant. This allows people to find you more easily. 

3. Keep an eye on mentions

Whenever a Twitter user tags you, you should get a notification which can be viewed by clicking the bell symbol in the top navigation bar. Keeping an eye on this tab allows you to keep track of what people are saying about you, and gives you the opportunity to join the conversation where appropriate. 

4. Don't be afraid to ask

Want more followers? Ask for them. Want people to retweet your latest offer? Ask them. A recent study by Salesforce showed that you were 12 times more likely to get a retweet just by asking. 

5. Be yourself...

... And talk to people. Allow people to get to know your brand by engaging in conversations and showing your company's personality. 

Need help with your social media?

Star Creative offers a number of services to help you get more customers and sales from your social media. Call us on 028-21200 or email info@starcreative.ie to learn more. 

Does my local business need a website? | Star Creative

Many local business owners wonder if they need a website to promote their products or services. While building a website initially can seem like a time-consuming task, in reality the time and energy you spend setting up an online home for your business is well spent and can help you find and retain new customers. Below we've outlined four reasons why every local business should have their own website:

1. Build Authority

Having a dedicated website gives your business authority. First impressions count, and because so many customers now do their preliminary research online, it's important to have a professional looking site to encourage people to visit your business offline and potentially make a purchase with you. 

2. Consumer Research

You can use analytics to discover who is visiting your site, which can be an invaluable marketing asset that informs your marketing strategy. For example, if your website analytics tell you that 80% of your customers are female, it will make it easier for you to know which products to stock and how to advertise your services.

3. Give Information

It's good to make information like opening hours, phone number and location details easy for your customers to find. Customers appreciate having a way of getting in touch with you easily and because your website is accessible 24/7, you don't have to worry about being out of touch.

4. Window Shopping

Gone are the days when the only way window shopping happened was by strolling down main street and taking in the window displays as you passed. Recent research shows that a whopping 81% of customers do online research before visiting a shop to make a purchase. Let your customers know about the products you have available and they could be much more likely to visit your business. 

Need help setting up your website?

We offer website design and maintenance services to get you online in no time. Give us a call on 028-21200 or email info@starcreative.ie for a quote.