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3 steps to building a digital strategy for your local business | Star Creative

3 steps to building a digital strategy for your local business | Star Creative

More and more, local business around West Cork are learning that they can't ignore digital, and that every business needs an online strategy, however basic. Many small business owners get intimidated by the thought of building a new strategy from scratch, but in reality the process can be boiled down to the following three steps:

Does my local business need a website? | Star Creative

Many local business owners wonder if they need a website to promote their products or services. While building a website initially can seem like a time-consuming task, in reality the time and energy you spend setting up an online home for your business is well spent and can help you find and retain new customers. Below we've outlined four reasons why every local business should have their own website:

1. Build Authority

Having a dedicated website gives your business authority. First impressions count, and because so many customers now do their preliminary research online, it's important to have a professional looking site to encourage people to visit your business offline and potentially make a purchase with you. 

2. Consumer Research

You can use analytics to discover who is visiting your site, which can be an invaluable marketing asset that informs your marketing strategy. For example, if your website analytics tell you that 80% of your customers are female, it will make it easier for you to know which products to stock and how to advertise your services.

3. Give Information

It's good to make information like opening hours, phone number and location details easy for your customers to find. Customers appreciate having a way of getting in touch with you easily and because your website is accessible 24/7, you don't have to worry about being out of touch.

4. Window Shopping

Gone are the days when the only way window shopping happened was by strolling down main street and taking in the window displays as you passed. Recent research shows that a whopping 81% of customers do online research before visiting a shop to make a purchase. Let your customers know about the products you have available and they could be much more likely to visit your business. 

Need help setting up your website?

We offer website design and maintenance services to get you online in no time. Give us a call on 028-21200 or email info@starcreative.ie for a quote.