YOUR HOME FOR WEST CORK ADVERTISING SOLUTIONS

The Southern Star offers numerous advertising solutions to get your message across to the right audience, in the most effective way possible. ADVERTISE WITH US AND WEST CORK WILL SEE YOUR MESSAGE.

We offer various forms of advertising, from print advertisements in our newspaper and magazines to digital advertising services on our website, social media and email.

WHY ADVERTISE WITH THE SOUTHERN STAR?

64% of respondents to our reader survey stated that ‘they’d taken some form of action after seeing advertising or advertorial content in The Southern Star newspaper or online.’

ADVERTISING WITH THE SOUTHERN STAR

THE SOUTHERN STAR NEWSPAPER

West Cork’s biggest-selling newspaper stays in households for an average of 3-4 days. There are advertising options in news, sport, recruitment, farming & fisheries, business, property, lifestyle, entertainment and community notes.

SOUTHERN STAR MAGAZINES

We publish up to 30 magazines a year – including Get Active, Weddings, West Fork, Farming, Home & Garden, ‘50 things to see & do’ and ‘Christmas in West Cork’ – which help businesses target local people and tourists at key points in the year, and hit specific interest areas and readership groups. All of these magazines are promoted heavily online and via our social media, ensuring the highest reach, awareness and impact for your advertisement.

SOUTHERN STAR INSERTS

Political campaigns, business promotions, sales events, festival brochures, market research – get your company’s sales flyer or brochure directly into the hands of our readers by inserting it inside The Southern Star. We can also help with design and print if required. A highly effective way to sell your products and services.

For all advertising queries or to simply learn more please contact advertising@southernstar.ie OR GIVE OUR OFFICES A CALL ON 028-21200

OUR AUDIENCE

DIGITAL ADVERTISING WITH THE SOUTHERN STAR

We offer a variety of ways in which you can connect with your customers. With an engaged social media following of over 65k people and 216k* unique monthly web users, we have West Cork’s biggest digital audience. *Google Analytics January 2024

SPONSORED ARTICLES

Tell West Cork all about your business. Get an article about your business in The Southern Star newspaper and on southernstar.ie. Your article is not only included in the newspaper and hosted in a highlighted spot at the top of our website for 1 week but it also gets shared a total of 6 times across our social media platforms and is included in some of our emails for 1 week.

The process is quick and simple and we do all the work on your behalf:

1. Our team help write your article by asking you questions on the phone or in person

2. We’ll edit/design your article, including photographs and your company logo

3. The article is published in our paper and also published at the top of our web homepage for 7 days

4. We use our social media and email to drive even more ‘visits’ and ‘clicks’ of your article

5. Your web article can include links to your website, social media – or both – which highly benefits your SEO due to our website having a high domain authority.

VIDEO ADVERTISING

Make your message more impactful with a short-form promotional video.

Video has been proven to be one of the most impactful forms of advertising.

We will film, edit and distribute the video for you providing a full cost-effective package.

You will own the video and can utilise it where you want, whenever you want.

We will promote the video to a large and responsive audience via our social media platforms and within one of our weekly newsletters, which reaches the inbox of over 4k readers.

PODCASTS

We currently produce two regular podcasts, with plans for more to come in 2024 and have a long back catalogue of podcasts including The Big Story news series, arts series Creative Conversations and more.

The Star Sport Podcast is released every week and welcomes an average weekly audience of more than 1,100 across video and audio platforms. It has been sponsored by Access Credit Union for over 250 episodes, and has forged a brilliant partnership between businesses.

From A to Sea is a series of podcasts focusing on the sea and swimming in West Cork and Ireland. Southern Star editor Siobhán Cronin is an avid sea swimmer, and in this series, she welcomes many brilliant guests on the show.

If you want to enquire about sponsoring any future podcasts please let us know.

Sponsorship opportunities are now available – you’ll get three thirty-second adverts on every episode, your brand’s logo and links to your website/social pages will appear in all related marketing material.

EMAIL ADVERTISING

Reach the direct inbox of an engaged West Cork audience with over 66k emails sent monthly.

Your message will be included in one full month of emails to our West Cork reader base totalling 66k emails.

We have amazing engagement metrics with an average Open Rate of 38%.

You can book one week of advertising or multiple weeks of advertising, we offer plenty of flexibility but spaces are extremely limited so make sure you book yours today.

For ad sizes and rates please check out more by clicking the button down below.

RECRUITMENT ADVERTISING WITH THE SOUTHERN STAR

THE SOUTHERN STAR AWARDS & EVENTS